Nobody Tells You This: Most Sponsorship Deals Die Before Page 2
I’ve sat on nearly every side of the sponsorship table for fifteen years. Brands, Rights holders, Media owners, agencies and events.
Three continents, hundreds of proposals, hundreds of negotiations and the same problems, every time. Proposals built to impress instead of persuade, prices invented instead of proven, deals signed on vibes instead of strategy and sponsors who never respond leaving you wondering why.
None of that is an opportunity problem, it’s a systems problem. Nobody has one. So I built one.
It’s called Orbit, the complete sponsorship system for event organisers and rights holders who are done guessing.
This is what’s actually inside it.
The Problem Orbit Was Built To Fix
Most sponsorship proposals fail before page two not because the event isn’t valuable, but because the proposal never answers the only question a sponsor actually asks: what’s in this for us.
Most pricing has no foundation. It’s copied from another event, adjusted by gut feel and impossible to defend the moment a sponsor pushes back.
Most deals are signed without a strategy, measured with nothing and renewed on hope.
Orbit exists to close all three gaps: value, price and process in one system.
What Orbit Actually Is
Orbit isn’t a course, it isn’t a webinar, it isn’t a PDF of tips you’ll read once and forget.
It’s four working parts, built to take you from first conversation to signed agreement and then to renewal.
Play
01. The Practical Guide
The complete walkthrough. Every stage of the sponsorship process, in plain language, with no theory for the sake of theory.
It covers why sponsorship matters and how the industry has actually changed, how to build your strategy from your event outward, how to turn what you already have into something a sponsor can value, how to price and package it properly, how to sell it, how to negotiate and agree terms that protect you, how to onboard and deliver for the sponsor you just signed, and how to report and renew so this year’s deal becomes next year’s deal too.
The complete walkthrough of event sponsorship
At the centre of it is the Value Story, the exact structure every Orbit proposal is built on: what earns a sponsor’s attention, what makes the opportunity clear, why it fits them specifically, what it’s actually worth to them and what you’re asking them to do next.
Most proposals skip straight to the ask. The Value Story earns it first.
02. The Workbook
This is where the guide becomes real numbers. 15 tabs, each built to be used, not admired.
Build your benefits matrix. Value each of your assets against the right benchmark, not a guess, a method: CPM for digital and social, out-of-home equivalents for signage, broadcast equivalents for mentions, market rate for activation space and more. Structure your packages and tiers. Price them so you can defend every number in the room.
Sponsorship Workbook turning your data to sponsor value
You stop presenting a price you hope holds up. You start presenting a number you can prove.
03. The Ready-Use Templates
Everything you’d otherwise have to build yourself, already built:
Package Valuation Calculator
Package Benefits Matrix & Pricing
Sponsorship Tiers & Framework
Onboarding Plan & Activation Calendar
Sponsor Prospect Tracker
Event & Audience Snapshot
Onboarding Checklist
Sponsor Asset Request Form
Sponsor Email Templates
Activation Brief Template
Post Event Report
Renewal Conversation Templates
Sponsor Feedback Survey
Ready to Use Templates so you don't have to start from scratch
None of it is generic. All of it runs on the same system as the guide and the workbook so nothing you use ever contradicts anything else you use.
04. The Proposal Decks
Three editable proposals, professional, formatted and ready to adapt. Built on the Value Story, not a template you have to bend the story to fit.
Open it, drop in your event details and imagery and you have a proposal that leads with the sponsor’s opportunity not your ask.
Who This Is For
Event organisers who know their event is worth sponsoring and are tired of proving it badly. Rights holders who’ve been pricing on gut feel and want a number they can defend.
Festival Organisers
Sports Events Organisers
Conference & Expo Teams
Arts & Culture Organisations
Community Event Directors
Charity Organisations
Rights Holders
Anyone who has sat across from a sponsor, believed in the opportunity and still watched the deal go quiet.
Three Ways To Work With It
Orbit Blueprint - €1,500 + VAT
The complete system. You implement it yourself. Everything you need, from first conversation to signed agreement.
Orbit Accelerator - €2,650 + VAT
The full system, plus a 90-minute 1:1 strategy session with me and follow up emails built around your event.
Orbit Signature — €12,950 + VAT
Full, hands-on 30 day guided implementation. Not a single call, but a series of working sessions built around your event. I build your offering, your value, your pricing, your proposals and your negotiation strategy with you, start to finish, so you walk away with sponsorship assets that are already built, defensible and ready to send. Limited to one client per month.
Why Now
I spent fifteen years watching good events undersell themselves and good brands overpay for the wrong reasons because neither side had a system, just instinct and hope.
Orbit is the system. Not theory. Not a shortcut. The actual process, built from every seat at that table so you don’t have to learn it the way I did: one hard negotiation at a time.
Sponsorship should be done properly. Now there’s a way to do it.
Orbit launches on Wednesday. Visit the Orbit link or drop a comment and I’ll send you the details directly.
